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2024๋…„ ์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ๊ฐ€์น˜ ์žˆ๋Š” ๋ฏธ๋””์–ด ๋ธŒ๋žœ๋“œ by voronoiapp.com๏ปฟ

๋ณธ๋ฌธ

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๋ฏธ๋””์–ด ๊ธฐ์—…์ด๋ผ๊ณ  ํ•˜๋ฉด ์–ด๋””๊ฐ€ ๋– ์˜ค๋ฅด์‹œ๋‚˜์š”? ์ˆ˜๋งŽ์€ ๋ฐฉ์†ก์‚ฌ์™€ ์–ธ๋ก ์‚ฌ๊ฐ€ ๋จผ์ € ๋– ์˜ค๋ฅด์‹œ๊ฒ ์ง€๋งŒ, ๊ธฐ์—…์˜ ๊ฐ€์น˜๋ฅผ ๊ธฐ์ค€์œผ๋กœ ๋ณด๋ฉด ๋ฐฉ์†ก์‚ฌ์™€ ์–ธ๋ก ์‚ฌ ๋ณด๋‹ค ๋” ๊ฐ€์น˜ ๋†’์•„์ง„ ๊ณณ๋“ค์ด IT ํšŒ์‚ฌ๋ผ๋Š” ๊ฑฐ ์–ด๋–ป๊ฒŒ ์ƒ๊ฐํ•˜์‹œ๋‚˜์š”? ๋””์ฆˆ๋‹ˆ(Disney)๋‚˜ NBC, ํญ์Šค(Fox) ๊ฐ™์€ ์ „ํ†ต์ ์ธ ๋ธŒ๋žœ๋“œ๋ณด๋‹ค ๋” ๊ฐ€์น˜ ์žˆ๋Š” IT ๋ฏธ๋””์–ด ๋ธŒ๋žœ๋“œ๋“ค์˜ ์ด์•ผ๊ธฐ.

 

์ธํ„ฐ๋„ท์— ๋ฐ€๋ฆฐ TV, 2024๋…„ ๊ธ€๋กœ๋ฒŒ ๋ฏธ๋””์–ด ๋ธŒ๋žœ๋“œ ๊ฐ€์น˜ ์ˆœ์œ„


voronoi๊ฐ€ Brand Finance์˜ 2024๋…„ 9์›” ์ž๋ฃŒ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์ •๋ฆฌํ•œ ์ด ์ธํฌ๊ทธ๋ž˜ํ”ฝ์€ ๊ทธ๊ฐ„ ๋ฏธ๋””์–ด ์‹œ์žฅ์„ ์ง€๋ฐฐํ–ˆ๋˜ TV ์ชฝ ์ „ํ†ต์˜ ๊ฐ•์ž๋“ค์ด ์ธํ„ฐ๋„ท ๊ธฐ๋ฐ˜ ๋ฏธ๋””์–ด ๋ธŒ๋žœ๋“œ์— ์™„์ „ํžˆ ๋ฐ€๋ฆฐ ์ƒํ™ฉ์„ ๋ณด์—ฌ์ฃผ๋Š”๋ฐ์š”. ์กฐ๊ธˆ๋งŒ ์ƒ๊ฐํ•ด ๋ด๋„ ์šฐ๋ฆฌ๊ฐ€ ๋‰ด์Šค๋ฅผ ์ ‘ํ•˜๊ณ  ์ฝ˜ํ…์ธ ๋ฅผ ๋งŒ๋‚˜๋Š” ๊ณณ ์ง€๊ธˆ์€ ์Šค๋งˆํŠธํฐ ์† ์ธํ„ฐ๋„ท์ด๋ผ๋Š” ๊ฑธ ์•Œ ์ˆ˜ ์žˆ์ฃ .

 

 

Media 50 2024 | The Annual Brand Value Ranking | Brandirectory

The annual report on the most valuable and strongest media brands

brandirectory.com


๊ฐ€์žฅ ๊ฐ€์น˜ ์žˆ๋Š” ๋ฏธ๋””์–ด ๋ธŒ๋žœ๋“œ๋กœ ๊ผฝํžŒ ๊ฑด ์—ญ์‹œ ์ธํ„ฐ๋„ท ์‹œ์žฅ์„ ํœ˜์–ด์žก๊ณ  ์žˆ๋Š” ๊ตฌ๊ธ€(Google/333B)์ด์—ˆ์Šต๋‹ˆ๋‹ค. ํฅ๋ฏธ๋กœ์šด ๊ฑด ์œ ํŠœ๋ธŒ์™€ ๋ณ„๊ฐœ๋กœ ๊ตฌ๊ธ€๋งŒ ์ด ์ •๋„๋กœ ๋†’์€ ๊ฐ€์น˜๋ฅผ ๋ณด์ธ๋‹ค๋Š” ๊ฑด๋ฐ์š”. ๊ตฌ๊ธ€์„ ํ†ตํ•ด ๊ทธ๋งŒํผ ๋งŽ์€ ์ •๋ณด๊ฐ€ ๋Œ€์ค‘์—๊ฒŒ ์ „ํ•ด์ง„๋‹ค๋Š” ์˜๋ฏธ๊ฒ ์ฃ . ์ด์–ด์„œ ํ‹ฑํ†ก(TikTok/84B), ํŽ˜์ด์Šค๋ถ(facebook/76B), ์ธ์Šคํƒ€๊ทธ๋žจ(Instagram/70B) ๋“ฑ์ด ์ƒ์œ„ 4์œ„๊นŒ์ง€์˜€์Šต๋‹ˆ๋‹ค. ๋ชจ๋‘ ์ธํ„ฐ๋„ท ๊ธฐ์—…๋“ค์ด์ฃ .

์ด์–ด์„œ ์ƒ์œ„ 10์œ„ ์•ˆ์— ๊ฐ„์‹ ํžˆ ์ด๋ฆ„์„ ์˜ฌ๋ฆฐ ์ „ํ†ต์ ์ธ ๋ฏธ๋””์–ด ๋ธŒ๋žœ๋“œ๊ฐ€ ๋””์ฆˆ๋‹ˆ(Disney/47B)์˜€๋Š”๋ฐ ์—ฌ๊ธฐ๊ณ  ๋””์ฆˆ๋‹ˆ+ ๋“ฑ์ด ๋”ํ•ด์ ธ์„œ ๊ทธ๋‚˜๋งˆ ์ด ์ •๋„๋ฅผ ์œ ์ง€ํ•œ ๊ฒŒ ์•„๋‹๊นŒ ์‹ถ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋‹ค์Œ์œผ๋กœ ์œ„์ฑ—(WeChat/42B), ํ…์„ผํŠธ(Tencent/36B), ์œ ํŠœ๋ธŒ(YouTube/32B), ๋„ทํ”Œ๋ฆญ์Šค(NETFLIX/23B), ๋งํฌ๋“œ์ธ(Linkedin/19B) ๋“ฑ์˜ ์ˆœ์„œ์˜€๋Š”๋ฐ์š”.

์†Œ์…œ ๋ฏธ๋””์–ด๋“ค์˜ ์„ ์ „, ๋™์˜์ƒ์„ ๋งค๊ฐœ๋กœ ํ•˜๋Š” ์†Œ์…œ๋กœ ์—ฐ๊ฒฐ๋˜๋Š” ์„œ๋น„์Šค๋“ค, ๋ฉ”์‹ ์ €์˜ ์กด์žฌ๊ฐ ๋“ฑ ํ™•์‹คํžˆ ์ „ํ†ต์ ์ธ ๋ฏธ๋””์–ด ํ™˜๊ฒฝ๊ณผ๋Š” ๋‹ค๋ฅธ 2024๋…„์˜ ๋ชจ์Šต์ด ๋Š๊ปด์ง€๋”๊ตฐ์š”. ๋ฏธ๊ตญ๊ณผ ์ค‘๊ตญ์˜ ์–‘๊ฐ• ์ฒด๊ณ„๊ฐ€ ์˜จ๋ผ์ธ ์„ธ์ƒ์—์„œ๋„ ๊ณ„์†๋˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ๋„ ํฅ๋ฏธ๋กœ์šด ํฌ์ธํŠธ๊ณ ์š”. ๊ธ€๋กœ๋ฒŒ ๋ธŒ๋žœ๋“œ๋“ค์˜ ๊ฒฝ์Ÿ์ด๋ผ ์šฐ๋ฆฌ ๊ธฐ์—…์ด๋‚˜ ๋ธŒ๋žœ๋“œ๋ฅผ ์ฐพ์•„๋ณผ ์ˆ˜๋Š” ์—†์ง€๋งŒ, ์‹œ์žฅ์˜ ๋ณ€ํ™”๊ฐ€ ํฅ๋ฏธ๋กญ๊ฒŒ ์™€๋‹ฟ๋„ค์š”.


 

The Worldโ€™s Most Valuable Media Brands in 2024

What Weโ€™re Showing In this graphic, we show the most valuable media brands in the world as of September 2024, according to Brand Finance. Key Takeaways Nineโ€ฆ

www.voronoiapp.com

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