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์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ๊ฐ€์น˜ ์žˆ๋Š” ์ถ•๊ตฌ ํด๋Ÿฝ by VISUALCAPITALIST.com

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๋ˆ„๊ตฐ๊ฐ€์—๊ฒ ๋จธ๋ฆฌ์™€ ๋ชธ์„ ์‚ฌ์šฉํ•˜๋Š” ์ž‘์€ ์ฆ๊ฑฐ์›€์ด์ง€๋งŒ, ์„ธ๊ณ„์ธ๋“ค์˜ ํŒฌ์‹ฌ์ด ๋ˆ์„ ๋ชฐ๊ณ  ๋‹ค๋‹ˆ๋Š” ์Šคํฌ์ธ ๋Š” ๊ฑฐ๋Œ€ํ•œ ๋น„์ฆˆ๋‹ˆ์Šค์ž…๋‹ˆ๋‹ค. ์•„๋งˆ์ถ”์–ด๊ฐ€ ํ”„๋กœ๊ฐ€ ๋˜๊ณ  ๊ทธ ํ”„๋กœ๋ฅผ ์ด๋„๋Š” ๊ธฐ์—…๋“ค์ด ๋ฒŒ์ด๋Š” ์ „์žฅ์ด๊ธฐ๋„ ํ•˜์ฃ . ๊ทธ๋ ‡๋‹ค ๋ณด๋‹ˆ ์ข…๋ชฉ๋ณ„๋กœ ์ž˜ ๋‚˜๊ฐ€๋Š” ํŒ€์ด ๊ฐ–๋Š” ๊ฐ€์น˜๋Š” ์—„์ฒญ๋‚˜๊ฒŒ ์ปค์กŒ๋Š”๋ฐ์š”. ์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ๊ฐ€์น˜ ์žˆ๋Š” ์ถ•๊ตฌ ํด๋Ÿฝ์€ ์–ด๋””์ผ๊นŒ์š”?

 

2023๋…„ ์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ๊ฐ€์น˜ ์žˆ๋Š” ์ถ•๊ตฌ ํด๋Ÿฝ ๋ธŒ๋žœ๋“œ


VISUAL CAPITALIST๊ฐ€ ๋ธŒ๋žœ๋“œ ํŒŒ์ด๋‚ธ์Šค(Brand Finance)์˜ ์ž๋ฃŒ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์ •๋ฆฌํ•œ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ๋ธŒ๋žœ๋“œ๊ฐ€ ๋œ ์ถ•๊ตฌ ํด๋Ÿฝ๋“ค์„ ์‚ดํŽด๋ณผ๊นŒ ํ•ฉ๋‹ˆ๋‹ค. 2023๋…„ ๊ธฐ์ค€ ์„ธ๊ณ„์—์„ ๊ฐ€์žฅ ๊ฐ€์น˜ ์žˆ๋Š” ์ถ•๊ตฌ ํด๋Ÿฝ ๋ธŒ๋žœ๋“œ๋Š” ๋งจ์ฒด์Šคํ„ฐ ์‹œํ‹ฐ FC(Manchester City FC)์˜€์Šต๋‹ˆ๋‹ค. ๋ธŒ๋žœ๋“œ ๊ฐ€์น˜๋งŒ 15.6์–ต ๋‹ฌ๋Ÿฌ(2์กฐ 400์–ต ์› ์ •๋„). 2์œ„๋Š” ๋ ˆ์•Œ ๋งˆ๋“œ๋ฆฌ๋“œ CF(Real Madrid CF / 15.1์–ต ๋‹ฌ๋Ÿฌ), 3์œ„ FC ๋ฐ”๋ฅด์…€๋กœ๋‚˜(FC Barcelona / 14.2์–ต ๋‹ฌ๋Ÿฌ), 4์œ„ ๋งจ์ฒด์Šคํ„ฐ ์œ ๋‚˜์ดํ‹ฐ๋“œ FC(Manchester United FC / 14.1์–ต ๋‹ฌ๋Ÿฌ), 5์œ„ ๋ฆฌ๋ฒ„ํ’€ FC(Liverpool FC / 1.41์–ต ๋‹ฌ๋Ÿฌ), 6์œ„ ํŒŒ๋ฆฌ ์ƒ์ œ๋ฅด๋งน(Paris Saint-Germain / 1.17์–ต ๋‹ฌ๋Ÿฌ), 7์œ„ FC ๋ฐ”์ด์—๋ฅธ ๋ฎŒํ—จ(FC Bayern Munich / 1.14์–ต ๋‹ฌ๋Ÿฌ), 8์œ„ ์•„์Šค๋‚  FC(Arsenal FC / 9.4์–ต ๋‹ฌ๋Ÿฌ), 9์œ„ ํ† ํŠธ๋„˜ ํ•ซ์Šคํผ FC(Tottenham Hotspur FC / 9.3์–ต ๋‹ฌ๋Ÿฌ), 10์œ„ ์ฒผ์‹œ FC(Chelsea FC / 8.9์–ต ๋‹ฌ๋Ÿฌ) ์ˆœ์œผ๋กœ ๋’ค๋”ฐ๋ฅด๊ณ  ์žˆ์—ˆ๊ณ ์š”.

๊ทธ ์™ธ์—๋„ 20์œ„๊นŒ์ง€ ํ™•์ธํ•˜์‹ค ์ˆ˜ ์žˆ๋Š”๋ฐ ์ตœ์ƒ์œ„์—” ์˜๊ตญํŒ€์ด ์••๋„์ ์ด๋„ค์š”. ์ง€๊ธˆ์€ ์ถ•๊ตฌ์˜ ๋ฐœ์ƒ์ง€๋กœ ์ค‘๊ตญ์„ ์ด์•ผ๊ธฐํ•˜๊ณ  ์žˆ์ง€๋งŒ, ๊ทธ์ „๊นŒ์ง€๋งŒ ํ•ด๋„ ๊ทผ๋Œ€ ์ถ•๊ตฌ์˜ ๋ฐœ์ƒ์ง€๋กœ ์ž๋ฆฌ๋งค๊น€ํ–ˆ๋˜ ์˜๊ตญ์˜ ์กด์žฌ๊ฐ์ผ๊นŒ์š”? ์ƒ์œ„ํŒ€์ด ์•„๋‹ˆ๋ผ๋„ ํ•ด์™ธ์ถ•๊ตฌํŒฌ๋“ค์ด ์‚ฌ๋ž‘ํ•˜๋Š” ํŒ€๋“ค์ด ๊ณณ๊ณณ์—์„œ ๋ˆˆ์— ๋„๋„ค์š”. ์–ด์ฉŒ๋ฉด ์ด ๊ธ€์„ ์ฝ๊ณ  ๊ณ„์‹  ๋ถ„๋„ ํŠน์ • ํŒ€์„ ์• ์ •ํ•˜๋ฉฐ ์‘์›ํ•˜๊ณ  ๊ณ„์‹ค ํ…๋ฐ ๋ชจ์ชผ๋ก ๊ทธ ํŒ€์ด ๋” ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋‚ด๊ธธ ์ €๋„ ์‘์›ํ•ด ๋“œ๋ฆด๊ฒŒ์š”.ใ…Ž

 

 

Football 50 2023 | Brand Value Ranking League Table | Brandirectory

The annual report on the most valuable and strongest football brands

brandirectory.com


 

Ranked: The Worldโ€™s Most Valuable Football Club Brands

Which clubs, aside from competing on the pitch, also compete as football brands? How much are the most valuable club brands worth?

www.visualcapitalist.com

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