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๋ฏธ๊ตญ์ธ์ด ์ข‹์•„ํ•œ vs ์‹ซ์–ดํ•œ ๋ธŒ๋žœ๋“œ๋“ค by VISUALCAPITALIST.com

๋ณธ๋ฌธ

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๊ธฐ์—…์˜ ์–ผ๊ตด์ด๊ธฐ๋„ ํ•œ ๋ธŒ๋žœ๋“œ๋Š” ๊ทธ ๊ธฐ์—…์˜ ์ œํ’ˆ๊ณผ ์„œ๋น„์Šค์— ๊ฐ–๋Š” ๋Œ€์ค‘์˜ ๊ธฐ๋Œ€์™€ ์ง€์ง€๋ฅผ ๋ฐ˜์˜ํ•ฉ๋‹ˆ๋‹ค. ๋•๋ถ„์— ๊ทธ๋งŒํผ์˜ ๊ฐ€์น˜๊ฐ€ ๋ถ€์—ฌ๋˜์–ด ๊ฐœ๋ณ„ ์„œ๋น„์Šค๋‚˜ ์ œํ’ˆ์˜ ์„ฑ์žฅ์„ ๋•๊ธฐ๋„ ํ•˜๋Š”๋ฐ์š”. ๋ฌผ๋ก  ๋น›์ด ์žˆ์œผ๋ฉด ๊ทธ๋ฆผ์ž๊ฐ€ ์žˆ๋“ฏ ๋ชจ๋“  ๋ธŒ๋žœ๋“œ๊ฐ€ ์‚ฌ๋ž‘์„ ๋ฐ›๊ฑฐ๋‚˜ ์‹ ๋ขฐ๋ฅผ ๋ฐ›์ง€๋Š” ๋ชปํ•ฉ๋‹ˆ๋‹ค. ๊ฐ€๋”์€ ๋Œ€์ค‘์˜ ๊ธฐ๋Œ€์— ํ•œ์ฐธ ๋ชป ๋ฏธ์น˜๋Š” ๋ธŒ๋žœ๋“œ ๋•Œ๋ฌธ์— ์ž์‹ ๋“ค์˜ ๋ธŒ๋žœ๋“œ๋ฅผ ์ˆจ๊ฒจ๊ฐ€๋ฉฐ ์ œํ’ˆ์„ ๋งŒ๋“œ๋Š” ๊ฒƒ๋„ ๋ณด์…จ์„ ๊ฑฐ์˜ˆ์š”.

 

2023๋…„ ๋ฏธ๊ตญ์ธ๋“ค์ด ์„ ํ˜ธํ•˜๊ฑฐ๋‚˜ ๋น„์„ ํ˜ธํ•œ ๋ธŒ๋žœ๋“œ ํƒ‘ 100


๊ทธ๋ ‡๊ฒŒ ๋Œ€์ค‘์˜ ์‚ฌ๋ž‘์„ ๋ฐ›๊ฑฐ๋‚˜ ๋ฏธ์›€์„ ๋ฐ›์œผ๋ฉฐ ์„ฑ์žฅํ•˜๊ณ  ์‡ ํ‡ดํ•ด ๊ฐ€๋Š” ๋ธŒ๋žœ๋“œ๋“ค. VISUAL CAPITALIST๊ฐ€ ์ •๋ฆฌํ•œ ์ด ์ธํฌ๊ทธ๋ž˜ํ”ฝ์€ Axios Harris 100์˜ ์„ค๋ฌธ์กฐ์‚ฌ ๊ฒฐ๊ณผ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ๋ฏธ๊ตญ์ธ๋“ค์ด ์ƒ๊ฐํ•˜๋Š” ๊ฐ ๋ธŒ๋žœ๋“œ์˜ ํ‰ํŒ์„ ์†Œ๊ฐœํ•˜๊ณ  ์žˆ๋Š”๋ฐ์š”. ๊ฐ ๋ธŒ๋žœ๋“œ์˜ ์บ๋ฆญํ„ฐ์™€ ํ–‰๋ณด, ์‹ ๋ขฐ์™€ ๋ฌธํ™”, ์œค๋ฆฌ, ๋น„์ „ ๊ฑฐ๊ธฐ์— ์ œํ’ˆ๊ณผ ์„œ๋น„์Šค ๋“ฑ์„ ํ‰๊ฐ€ํ•ด 100์  ๋งŒ์ ์œผ๋กœ 2023๋…„ ๊ฐ€์žฅ ์ข‹์•„ํ•˜๊ฑฐ๋‚˜ ์‹ซ์–ดํ•œ ๋ธŒ๋žœ๋“œ๋ฅผ ๋น„๊ตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

 


๋ฏธ๊ตญ์ธ๋“ค์˜ ํ‰๊ฐ€๋ผ ์šฐ๋ฆฌ์™€๋Š” ์ƒ๊ฐ์ด ๋‹ค๋ฅผ ์ˆ˜ ์žˆ์ง€๋งŒ, ๊ธ€๋กœ๋ฒŒ ๋ธŒ๋žœ๋“œ๋“ค์ด ๋งŽ์ด ๋ผ์–ด์žˆ์œผ๋‹ˆ ๊ฐ€๋ณ๊ฒŒ ์ฐธ๊ณ ํ•ด ๋ณผ๊นŒ์š”? 1์œ„๋Š” ํŒŒํƒ€๊ณ ๋‹ˆ์•„(83.5์ ), 2์œ„๋Š” ์ฝ”์ŠคํŠธ์ฝ”(82.1์ ), 3์œ„๋Š” ์กด ๋””์–ด(82์ ), 4์œ„๋Š” ํŠธ๋ ˆ์ด๋” ์กฐ(81.7์ ), 5์œ„๋Š” ์น™ํ•„๋ ˆ(81.4์ ), 6์œ„๋Š” ์‚ผ์„ฑ(81์ )๊ณผ ๋„์š”ํƒ€(81์ )๊ฐ€ ๊ณต๋™, 8์œ„๋Š” ์•„๋งˆ์กด(80.7์ ), 9์œ„๋Š” USAA(80.6์ )์™€ ์• ํ”Œ(80.6์ )์ด ๊ณต๋™์œผ๋กœ ์„ ์ •๋๋”๊ตฐ์š”. ๋ฐ˜๋ฉด ํ•˜์œ„ ๋ธŒ๋žœ๋“œ๋กœ๋Š” 90์œ„ ํŒจ๋ฐ€๋ฆฌ ๋‹ฌ๋Ÿฌ(65.6์ ), 91์œ„ ๋ฐœ๋ Œ์‹œ์•„๊ฐ€(65.5์ ), 92์œ„ BP(63.5์ ), 93์œ„๋Š” ๋น„ํŠธ์ฝ”์ธ(61.1์ )๊ณผ ํ‹ฑํ†ก(61.1์ )์ด ๊ณต๋™, 95์œ„ ์Šคํ”ผ๋ฆฟ ์—์–ด๋ผ์ธ(60.1์ ), 96์œ„ ๋ฉ”ํƒ€(59.7์ ), 97์œ„ ํŠธ์œ„ํ„ฐ(59.3์ ), 98์œ„ ํญ์Šค ์ฝ”ํผ๋ ˆ์ด์…˜(59.3์ ), 99์œ„ FTX(58.6์ ), 100์œ„ ํŠธ๋Ÿผํ”„ ๊ธฐ์—…(52.9์ ) ๋“ฑ์ด์—ˆ์Šต๋‹ˆ๋‹ค.

์ •ํ™•ํžˆ ์–ด๋–ค ์ด์œ ๋กœ ์ €๋งŒํ•œ ์ ์ˆ˜๋ฅผ ๋ฐ›์•˜๋Š”์ง€ ํ™•์ธํ•˜๊ธฐ๋Š” ์–ด๋ ต์ง€๋งŒ, ์• ์ดˆ์— ์ด ์•ˆ์— ์ด๋ฆ„์„ ์˜ฌ๋ฆฐ๋‹ค๋Š” ๊ฒƒ ๋งŒ์œผ๋กœ ์ธ์ง€๋„๊ฐ€ ๋†’์€ ๋ธŒ๋žœ๋“œ๋ผ๋Š” ์˜๋ฏธ์ผ ํ…๋ฐ์š”. ์ข‹์€ ํ‰ํŒ์„ ๋ฐ›๋Š” ๋ธŒ๋žœ๋“œ์™€ ๋ˆˆ์ด์„ ๋ฐ›๋Š” ๋ธŒ๋žœ๋“œ์— ๋†“์ธ ๊ธฐ์—…๋“ค์˜ ๋ธŒ๋žœ๋“œ ๊ฒฝ์Ÿ์€ ๋œจ๊ฒ๊ธฐ๋งŒ ํ•˜๋„ค์š”. ์ˆœ์œ„๋ฅผ ๋Œ์–ด์˜ฌ๋ฆฐ ๋‚˜์ดํ‚ค, ์ฝ”์ŠคํŠธ์ฝ”, ์น™ํ•„๋ ˆ ๊ฐ™์€ ๋ธŒ๋žœ๋“œ๋„ ์žˆ์ง€๋งŒ, ๋„ทํ”Œ๋ฆญ์Šค, ํ…Œ์Šฌ๋ผ, ํƒ€๊นƒ ๋“ฑ ๋‚ฎ์€ ์ ์ˆ˜๋ฅผ ์ˆœ์œ„๊ฐ€ ๋–จ์–ด์ง€๋ฉฐ ๋Œ€์ค‘์˜ ์ง€์ง€์—์„œ ๋ฉ€์–ด์ง€๋Š” ๋ธŒ๋žœ๋“œ๋“ค๊นŒ์ง€. ์šฐ๋ฆฌ ๊ธฐ์—…๊ณผ ๋ธŒ๋žœ๋“œ๋“ค๋„ ์ด๋Ÿฐ ํ‰๊ฐ€๋ฅผ ๋Œ์•„๋ณด๋ฉฐ ๋ฐ˜๋ฉด๊ต์‚ฌ ์‚ผ์•„์•ผ ํ•˜์ง€ ์•Š์„๊นŒ ์‹ถ์Šต๋‹ˆ๋‹ค.@_@/


 

Brand Reputations: Ranking the Best and Worst in 2023

From Patagonia to TikTok, which brands are highly regarded in the eyes of Americans? This visual ranks the brand reputations of 100 companies.

www.visualcapitalist.com

 

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